Last updated: 19 August 2025
Effective date: 19 August 2025
This privacy policy explains how PO Group Ltd (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit https://pureoptical.com (the “website”). We are committed to safeguarding your privacy and handling your information in a transparent and secure way.
PO Group Ltd
1st Floor, County House
100 New London Rd
Chelmsford, Essex, CM2 0RG
United Kingdom
We may collect the following personal information when you use our website or services:
Name and contact details (such as email address, phone number, postal address)
Order and payment information (processed securely via third-party providers)
Account details (if you create an account with us)
Marketing preferences (such as newsletter sign-ups)
Technical information (such as IP address, browser type, cookies — see our cookie policy)
We process your personal data for the following purposes:
To process and deliver your orders
To manage your account and provide customer support
To send marketing communications where you have consented
To show relevant advertising and measure its effectiveness
To improve our website, products, and services
To comply with legal obligations (e.g. tax and accounting requirements)
We will only use your information when we have a legal basis to do so, such as your consent, the performance of a contract, compliance with law, or our legitimate business interests.
We may share your personal information with trusted third parties, including:
Payment providers (e.g. Stripe, PayPal)
Delivery and logistics partners
Analytics and marketing providers (e.g. Google Analytics, advertising networks)
Professional service providers (e.g. IT, legal, accounting)
We do not sell your personal data.
Our website is based in the UK but may be accessed by visitors outside the UK (including the US). If you are accessing our website from outside the UK, please note that your data will be processed in accordance with UK law.
We will retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. This typically means:
Order and account data: up to 6 years (for legal and tax purposes)
Marketing data: until you withdraw consent or unsubscribe
Technical data (cookies/analytics): in line with our cookie policy
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Request correction or deletion of your data
Restrict or object to processing
Request transfer of your data to another service
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, please contact us at [email protected].
We use appropriate technical and organisational measures to protect your information. However, no online system is completely secure, and we cannot guarantee absolute security of your data.
We may update this privacy policy from time to time. Any changes will be posted on this page with a new “last updated” date.
If you have any questions or concerns about how we handle your data, please contact us at:
PO Group Ltd
1st Floor, County House
100 New London Rd
Chelmsford, Essex, CM2 0RG
United Kingdom