Effective Date: 19 August 2025
Last Updated: 19 August 2025
This Cookie Policy explains how PO Group Ltd (“we”, “us”, or “our”) uses cookies and similar technologies when you visit https://pureoptical.com (the “Website”).
Cookies are small text files placed on your device when you visit a website. They help websites function properly, enhance security, improve user experience, and provide insights into site performance.
We use both first-party (set by us) and third-party (set by partners) cookies for the following purposes:
Essential cookies – Required for the Website to function (e.g. shopping cart, checkout, secure login).
Performance & analytics cookies – Help us understand how visitors use the Website so we can improve speed, design, and content.
Advertising & targeting cookies – Allow us and our partners to deliver relevant ads and measure their effectiveness.
Functionality cookies – Remember your preferences to provide a smoother, more personalised experience.
We do not use cookies to store sensitive information such as payment details.
You can manage or withdraw your cookie preferences at any time via our Cookie Settings tool [insert cookie banner link].
You can also block or delete cookies directly in your browser settings.
Helpful guides:
We may update this Cookie Policy from time to time. Any changes will be posted on this page with a new “Last Updated” date.
If you have questions about our use of cookies, please contact us at:
PO Group Ltd
1st Floor, County House
100 New London Rd
Chelmsford, Essex, CM2 0RG
United Kingdom