Since 2011, Pure Optical has grown from local opticians to a trusted UK provider of eye supplements and ocular health products.
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Helping your eyes stay strong so you can keep enjoying the moments that matter most.
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Every supplement we create is guided by clinical research and trusted eye specialists.
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Easy-to-use products designed to support your vision and your routine.
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We’re building a community where no one faces eye health alone.
From our beginnings as local opticians in Odiham, Hampshire, to supporting over 65,000 people across the UK, our journey has always been about one thing: protecting and improving eye health. Here’s how Pure Optical has grown over the years.
2011
Pure Optical was founded in Odiham, Hampshire, by caring eye specialists who wanted to provide trusted, local optician services to their community.
2013
We expanded into supplying contact lenses, helping more people access affordable, high-quality vision solutions.
2015
Our online store launched, making eye health products more accessible nationwide. Since then, over 65,000 customers across the UK have trusted Pure Optical.
2020
Neil Laird joined Pure Optical as an Advisor, bringing extensive experience in eye health and a commitment to making reliable care available to everyone.
2022
We introduced Eyesight Plus, our first specialist eye supplement, created to slow down the progression advanced age-related macular degeneration.
2023
“Eyesight Plus includes vital ingredients for macular health. I recommend it to all my patients.” Robert Longhurst, Independent Prescribing Specialty Optometrist BSc (Hons) MCOptom FBDO DipTp (IP) Higher Cert Glauc
2024
Pure Optical was awarded Amazon’s Choice for both our Lutein and AREDS2 supplements, reflecting quality, trust, and customer satisfaction.
2025
We began donating a percentage of profits each year to the Macular Society, who support vital research and care for those affected by macular disease.
2025
Today, Eyesight Plus supports over 8,000 people across the UK living with AMD, helping them protect their sight and reminding them they’re not alone in their journey. Visit the macular hub for guides and support.
Neil Laird has dedicated more than 20 years to the field of eye care, with a career spanning clinical practice, research, and education. Today, he plays a key advisory role at Pure Optical, contributing his expertise to product development, supplement formulation, and the creation of trusted guides that help people better understand their vision and ocular health. As a registered author for Pure Optical, Neil ensures our content is factually accurate, accessible, and easy for your reading.